Frequently Asked Questions

Q.  What is Bayguide’s Mission?

A.  Our mission at Bayguide is to show the world what a fantastic place Herne Bay is and shout about it.  We want to:

  • reveal our town’s beauty and all its attractions.
  • show tourists what they can do here and why they should visit.
  • encourage visitors and residents to shop locally and enjoy the amazing resources of our town.
  • promote local business, help the local economy and create local jobs.
  • be the first site which appears when anyone in the world puts Herne Bay into their search engine. (At present you are more likely to find information about our sister city in New Zealand!)
  • Report on positive news stories about the town and surrounds

Q.  What is Bayguide’s vision?

A.  To assist Herne Bay in becoming a proud and sustainable seaside town that flourishes in the long term, has plenty of opportunities for all and continues to be a vibrant and cohesive community.

Q.   What are the long term objectives of Bayguide?

A.  Our long term objectives include:

  • Developing a Bayguide smartphone /tablet app
  • Designing a  Bayguide shop window sticker
  • Creating a job (or jobs) for a local young person who could maintain and expand the site with us
  • Adding more content on activities such as boating, fishing, sailing, music etc
  • Adding more age group directed content e.g. what is there to do for toddlers, young children, teens
  • Adding a noticeboard for Herne Bay classified adverts
  • Incorporating a comprehensive and up-to-date calendar of local events

Q.  Who is Bayguide it and how is it funded?

A.  The site has been set up so far without any external financial support – just a whole load of time, energy and investment from its founders Jason Hollingsworth and Sue Austen.   In the longer term, we hope that Bayguide’s operating costs and investment in expansion will be funded by services we provide including the online Directory.

Q.  Will Bayguide create jobs in the longer term?

A.  We hope so.  We are aiming to take on at least one part-time employee by the end of the year.   We also hope to offer work experience and volunteering opportunities.

Q.  I want to get involved, how can I help?

A.  We are always looking for articles, further information to add to the site and ideas of how we can improve Bayguide.  Please get in touch with us via our contact form and we’ll get back to you.

Q.  How do I get my business or organisation in the Bayguide directory?

A.  Please complete the Request new directory entry form.

Q.  When will Bayguide go live?

A.  We are aiming to go live just prior to our public launch at the Kings Hall business and projects event on the 21st March.

Q.  What type of organisation is Bayguide?

A.  Bayguide is a social enterprise that has been established primarily for the good of the Herne Bay community.  Bayguide is a limited company that is in the process of becoming a Community Interest Company.  Bayguide will also soon be applying for the Social Enterprise Mark, see

Q.  Why has Bayguide been setup in this way?

A.  Bayguide started out as an information site to promote Herne Bay.  During its development we realised that in order to do something really great, we would need to raise funds for ongoing operating costs.   The easiest way was to come up with a business model that covered costs and also provided additional funds for expansion of the Bayguide.  Charging for the online Directory is the way in which we envisage meeting costs and improving the site.  A Community Interest Company is the perfect structure as it allows us to run as a social enterprise, raise funds from public and private sources, reward those who contribute in a fair and transparent way, yet still meet our community and social objectives.

Q.  What is a Community Interest Company (CIC) and how are they regulated?

A.  Community Interest Companies (CICS) are companies that have been established for the greater good of the community.  They tend to be  social enterprises that do not have charity status, are for community benefit and not purely for private advantage.   This is achieved by a “community interest test” and “asset lock”, which ensure that the CIC is established for community purposes and the assets and profits are dedicated to these purposes.  Registration of a company as a CIC has to be approved by the Regulator who also has a continuing monitoring and enforcement role.   For further information see

Q.  Is Bayguide influenced by any political organisations, profit seeking organisations or public sector bodies?

A.  No.  Bayguide it is totally independent and we plan to keep it that way.  We do not intend that Bayguide should become political or influenced by any single body or institution.