About Bayguide

The Marcel Duchamp – Herne Bay celebration is the brainchild of the team at Bayguide.

Bayguide is a Community Interest Company that seeks to promote the town of Herne Bay, Kent, UK.  Its website bayguide.co.uk was launched in early 2012 and is one of the most comprehensive sources of information about the town of Herne Bay.  Bayguide also promote arts and culture within the town and surrounding area.

Please see Q&A’s below for more information:

Q.  What is Bayguide’s Mission?

A.  Our mission at Bayguide is to show the world what a fantastic place Herne Bay is and shout about it.  We want to:

  • promote arts, culture and history
  • reveal our town’s beauty and all its attractions.
  • show tourists what they can do here and why they should visit.
  • encourage visitors and residents to shop locally and enjoy the amazing resources of our town.
  • promote local business, help the local economy and create local jobs.
  • Report on positive news stories about the town and surrounds

Q.  What is Bayguide’s vision?

A.  To assist Herne Bay in becoming a proud and sustainable seaside town that flourishes in the long term, has plenty of opportunities for all and continues to be a vibrant and cohesive community.

Q.  Who is Bayguide it and how is it funded?

A.  The site has been set up so far without any external financial support – just a whole load of time, energy and investment from its founders Jason Hollingsworth and Sue Austen.   In the longer term, we hope that Bayguide’s operating costs and investment in expansion will be funded by services we provide.

Q.  What type of organisation is Bayguide?

A.  Bayguide is a social enterprise that has been established primarily for the good of the Herne Bay community.  Bayguide is a limited company that is in the process of becoming a Community Interest Company.  Bayguide will also soon be applying for the Social Enterprise Mark, see http://www.socialenterprisemark.org.uk/

Q.  Why has Bayguide been setup in this way?

A.  Bayguide started out as an information site to promote Herne Bay.  During its development we realised that in order to do something really great, we would need to raise funds for ongoing operating costs.   The easiest way was to come up with a business model that covered costs and also provided additional funds for expansion of the Bayguide.  Charging for the online Directory is the way in which we envisage meeting costs and improving the site.  A Community Interest Company is the perfect structure as it allows us to run as a social enterprise, raise funds from public and private sources, reward those who contribute in a fair and transparent way, yet still meet our community and social objectives.

Q.  What is a Community Interest Company (CIC) and how are they regulated?

A.  Community Interest Companies (CICS) are companies that have been established for the greater good of the community.  They tend to be  social enterprises that do not have charity status, are for community benefit and not purely for private advantage.   This is achieved by a “community interest test” and “asset lock”, which ensure that the CIC is established for community purposes and the assets and profits are dedicated to these purposes.  Registration of a company as a CIC has to be approved by the Regulator who also has a continuing monitoring and enforcement role.   For further information see http://www.bis.gov.uk/cicregulator/.

Q.  Is Bayguide influenced by any political organisations, profit seeking organisations or public sector bodies?

A.  No.  Bayguide it is totally independent and we plan to keep it that way.  We do not intend that Bayguide should become political or influenced by any single body or institution.

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